Trevor Waddington, Founder and President“As a former school marketing director, I felt our industry's digital marketing needs were not being met. So, I founded Truth Tree to help schools understand the value of online marketing and how to do it, whether through us or on their own,” says Trevor Waddington, founder and president of Truth Tree.
Truth Tree focuses on parents’ needs and the goals they have set for their children, keeping the importance of approaching marketing with the end user in mind. Its customized services include pay-per-click, SEO, and email and content marketing. Each offering provides a specific outcome based on the school's marketing and enrollment goals.
A few specific examples of Truth Tree’s work include the following scenarios. Parents often visit school websites and leave without checking the financial aid or scholarships available, assuming they cannot afford the tuition fees. Based on their movement through the website, Truth Tree tags them and displays relevant ads to convey information about the financial aid provided by the school. It also targets people in areas where a school provides transportation facilities, which is an added benefit for parents with busy work schedules.
Truth Tree delivered an effective SEO solution for a Los Angeles-based client with hundreds of independent schools. The team stepped in to determine the client’s goals and targeted two specific keywords; "private school Los Angeles" and "Los Angeles private school." Consequently, the client, 63rd in the organic listing on Google, rose to the top of the list. Depending on the day and location, their position now varies from one to three. They have seen a significant surge in inquiries and applications because they're readily searchable.
Apart from excellent keyword targeting, Truth Tree implements strategies that provide all the right information about schools to the audience to help them engage with prospective enrollees whose requirements can be best met.
As a former school marketing director, I felt our industry's digital marketing needs were not being met. So, I founded Truth Tree to help schools understand the value of online marketing and how to do it, whether through us or on their own
“At the core of our value proposition is a blend of former independent and private school marketing, admissions, communications, and digital marketing experts. They always stay abreast of the latest trends, strategies, and techniques and meet the evolving needs of our clients. Combing our expertise in education with digital marketing has equipped us to deliver excellence on all projects,” says Waddington.
To ensure elite customer service, the Truth Tree team spends around 2.5 hours per week with each client’s account, focusing on improving campaigns based on analyzing data. Keeping an eye on the future of digital marketing for schools, Truth Tree’s edge-defining excellence will help schools design their ultimate enrollment
