Dave Cohen, President and Ali Newcomb, Senior Vice President, Marketing Strategy, Agile Education MarketingDave Cohen, President and Ali Newcomb, Senior Vice President, Marketing Strategy
EdTech companies are pushing the envelope of innovation, developing cutting-edge solutions to take learning to the next level. Founded by education specialists with a goal of connecting education professionals with high-quality resources and services, Agile brings an unparalleled depth of marketing strategy and wisdom to every engagement, working tirelessly for the success of EdTech companies through collaboration and creative thought partnership.

Anchored by its comprehensive, continually updated education database, Agile’s business model continues to evolve with the ever-changing landscape to offer enriched services—like market insight, integrations, and omni-channel digital marketing services—to maximize customer success.

“Our goal is to advance the transformative nature of education by connecting EdTech solution providers with educators, fueling seamless growth within the education sector—a win-win situation for all,” says Ali Newcomb, Senior Vice President, Marketing Strategy of Agile Education Marketing.

Agile’s database of market insight is the core of its education marketing. The database compiles all education data from numerous sources, providing EdTech solution providers a comprehensive view of the latest changes and trends in the education sector. Trends pertaining to early childhood education, K-12, higher education, and public libraries are available in rich datasets, which can be used to create targeted strategy for increased customer attention.

Agile conducts exhaustive, year-round data collection, web research, and direct phone calls for data validation to ensure its clients have the most current and accurate data about the education space. Edtech providers working with Agile reach the right people at the right time, regardless of turnover or evolving market trends.

In addition, Agile’s database provides direct work and home contact information of target decision-makers within institutions, allowing client’s sales teams to achieve territory goals with efficiency. The Agile data team maintains the database with weekly updates to ensure real-time accuracy. This storehouse of data helps clients adapt to the needs of educators and students, while keeping an eye on newly emerging markets for expansion.

The data services offered by Agile enhance and streamline the data management process of clients. Its data service team conducts append file matching for clients with the Agile database to reconcile any missing data in the client file and eliminate duplicate ID and double-data entry.
Additionally, Agile’sonline e-Profile system allows clients to generate and analyze institution or personnel reports, showcasing data visualization that can be used in presentations and marketing plans. It is just one example of how Agile helps convert data into actionable insights for clients to help them maximize their outreach strategy success.

Verlan Stephens, Chief Information Officer and Bob O’Dell, Chief Technology Officer

Agile ConnectLink easily integrates with clients’ CRM and marketing automation systems, pulling all the data from the Agile database to their existing system without hassle. This makes the process of updating existing records and importing new data a breeze. With Agile’s comprehensive and accurate data directly refreshing contact records, sales reps can easily access user details and get in touch with potential buyers in addition to enabling clients to create more effective outreach campaigns. Agile even provides engagement services to assist clients in creating strong, integrated multichannel brand outreach strategies to capture—and keep—the attention of prospective customers.

Our goal is to advance the transformative nature of education by connecting EdTech providers with educators, facilitating meaningful connections that improve outcomes and move the education sector forward

Agile is the success machine, behind the scenes, for organizations selling to the education market. Agile’s education data became the backbone of the marketing and sales outreach strategy for a large public EdTech organization that was looking to improve its lead conversion rates. The client, who had internal complications between teams working with different automation systems, imported Agile’s education data directly into their sales and marketing database, which added ‘grease’ to the prospecting wheel, freeing up the teams to focus on closing deals.

The motto ‘relationships beat algorithms’ enables Agile to open doors for such success stories.

The secret to Agile’s success is its people. Each member of the team is dedicated to cultivating a culture of possibility for their clients, where they can count on a thought partner— rather than a vendor—that is engaged in their success every step of the way.

It's not what you sell that matters so much as how you sell it. Partner with Agile Education Marketing to easily connect with the right buyers for the products and services.